What is the difference between logo design and branding?

It is a common misconception that logo design and branding are the same thing. Although they are connected and key to a business’s success, the process and definition of both are vastly different. 

What is a logo?

A logo is a graphic symbol that represents your business. Your logo will be the face of your brand, often being the most recognizable aspect of your business. When choosing your logo it is important to know what type of logo is the best fit for your business and audience. Read up on the 5 kinds of logos in our blog post 5 Basic Types of Logos. 

What is a brand?

A brand, unlike a logo, is not a symbol or graphic but rather a perception of your business by your audience. This perception is created with core building blocks such as a mission, imagery, culture, and identity to mold the story of your business. Your logo will be a key aspect of your brand as they will go hand in hand, so it is important to design your logo with that in mind.

That is where logo branding comes in. Creating an impactful logo that not only sets your business apart from competitors but also helps tell the story of your brand will be key to starting your business on the right foot. 

Here at No Dinx, we have been crafting impactful logo designs, strong branding, and custom graphics for our clients for over 30 years. As a small business, we are proud to not only offer affordable logo branding but also include amazing collateral assets with two of our three packages. If you are ready to start your logo branding journey, check out our packages and fill out our logo branding inquiry form.