Investing in a car wrap can be one of the best decisions for your business. As a business owner, you want to communicate effectively with potential customers in the brief moment they see your wrap on the road. Designing a wrap that captures attention and gets your message across can be challenging. If you’re a business owner considering maximizing your business visibility with a Car Wrap, check out our blog here for more information.
We’ve created a short guide on the essential information to include in your car wrap text. With these tips, you’ll not only get your message across but also turn heads!
- Keep It Simple
The main purpose of your car wrap is to communicate your message quickly and effectively. Most people who see your vehicle will be on the move, so simplicity is key. Stick to essential information such as:
- Company Name
- Logo
- Contact Information
- Tagline or Key Message
Example:
If you own a pest control company, your wrap might simply state:
“Bug-Free Living! Call 555-0123.”
- Prioritize Readability
Font Choice
- Choose Legible Fonts: Use fonts that are easy to read from a distance, such as sans-serif fonts like Helvetica or Arial.
- Avoid Overly Decorative Fonts: While they might look appealing up close, decorative fonts can be difficult to read from afar.
The individuality of your business can be communicated by elements like color or imagery. In this context, it’s best to keep your car wrap text short and sweet!
Font Size
- Make Text Large Enough: When working alongside a designer, it is important to prioritize big, easy-to-read text. Make sure your text is large enough to be read quickly by passing motorists and pedestrians. Test by viewing the design from different distances.
Example:
A plumber’s van might have:
“John’s Plumbing – (555) 123-4567”
in a large, clear font across the side.
Tip: While you’re on the road, keep an eye out for wrapped vehicles and use them as inspiration to determine what you, as a viewer, like and dislike. This strategy helps you understand your audience’s preferences better. Your designer also has great insight as to what will succeed on the road.
- Use High-Contrast Colors
Contrast plays a crucial role in readability. High contrast between the text and the background color of your car wrap ensures your message is visible, even at a glance.
Color Combinations
- Dark Text on Light Background: Or vice versa.
- Avoid Clashing Colors: They can make text difficult to read.
Example:
In case of a spot graphic, if your vehicle is painted in a dark color like navy blue, consider using white or yellow text to ensure visibility.
- Strategic Placement
The text placement on your car wrap is as important as the text itself. Consider the following:
- Sides of the Vehicle: Use large text for your company name and contact details.
- Back of the Vehicle: Include key messages or contact information, as drivers in traffic often view this area.
- Hood and Roof: Useful for vehicles to be seen from buildings or high places.
Example:
The back of a food delivery vehicle could read:
“Hungry? Order Now: www.foodies.com“
- Use Eye-Catching Imagery
Pair your text with compelling visuals to grab attention and communicate your brand message quickly. The imagery should complement the text, not overshadow it.
Tips for Images:
- High-Resolution Images: Ensure images are clear and not pixelated.
- Relevance to Your Brand: Use images that reflect what your business offers.
- Avoid Clutter: Keep the design clean to maintain focus on the key message.
Example:
A landscaping company might include vibrant images of gardens, along with text like:
“Your Dream Garden Awaits – Call 555-GROW”
Tip: Optimize sharing your information by including a QR Code in your car wrap for potential customers to scan. This way you can include a link to your website, social media, or services without having to implement it into your wrap.
- Consistent Branding
Your car wrap should align with your overall brand identity. Consistent branding reinforces your brand’s presence and makes your vehicle instantly recognizable. Check out our Blog on Logo Branding Packages here for more information.
Brand Elements to Consider:
- Color Scheme: Use your brand colors consistently.
- Logo Placement: Make sure your logo is prominently displayed.
- Tagline Consistency: Use the same tagline as in your other marketing materials.
Example:
A tech company with a sleek, modern brand might use a minimalist design with their signature blue and silver colors.
- Test the Design
Before finalizing your car wrap design, test it to ensure it communicates effectively. Consider:
- Mockups: Create digital mockups to see how the design looks on the actual vehicle model.
- Real-World Testing: Print a small section and view it in different lighting conditions.
- Seek Feedback: Get opinions from others to see if your message is clear and impactful.
- Professional Installation
Even the best-designed wrap can fall flat if not installed properly. Hiring professionals ensures your wrap is applied correctly and lasts longer, providing the best return on investment.
Benefits of Professional Installation:
- Precision: Ensures that text and images align perfectly.
- Durability: Proper installation prevents peeling or bubbling.
- Warranty: Many professionals offer warranties on their work.
Designing an effective car wrap text is about striking the right balance between clarity, creativity, and brand identity. By following these tips, you can create a wrap that not only looks stunning but also communicates your message to the world as your vehicle navigates the streets.
Remember, your car wrap is more than just an advertisement; it’s a moving representation of your brand. Make it count! If you’re ready to start your vehicle wrap journey, reach out here for a free quote!